Cookie Policy and Website Tracking

This Cookie Policy explains how we use cookies and similar technologies on our website. When you visit our site, we want you to understand exactly what information we collect and how we use it to improve your experience.

What Are Cookies and How We Use Them

Cookies are small text files that websites place on your computer or mobile device when you visit them. They help websites remember your preferences and understand how you use the site, allowing us to provide you with a better, more personalised experience.

We use cookies for several important purposes:

Essential website functionality – Some cookies are necessary for our website to work properly. These include cookies that remember your cookie preferences and help our contact forms function correctly.

Understanding website performance – We use analytics cookies to see which pages are most popular, how long visitors spend on different sections, and where improvements might be helpful.

Improving our service – Cookies help us understand what information visitors find most useful, allowing us to create better content about bridging finance and commercial lending.

Protecting against fraud – Security cookies help us identify unusual activity and protect both our website and our visitors from potential security threats.

Types of Cookies We Use

Essential Cookies for Website Function

These cookies are necessary for our website to operate correctly. They cannot be switched off in our systems and are usually only set in response to actions you take, such as submitting an enquiry form or setting your privacy preferences.

Examples of essential cookies:

Session cookies that remember your preferences during your visit
Security cookies that help protect against fraudulent activity
Cookie consent cookies that remember your cookie choices
Form submission cookies that ensure enquiries are processed correctly

These cookies do not store any personally identifiable information about you, but they are essential for the website to function properly.

Analytics Cookies for Site Improvement

We use analytics cookies to understand how visitors interact with our website. This information helps us improve the user experience and create more helpful content about bridging loans and commercial finance.

What analytics cookies tell us:

Which pages are visited most often
How long visitors spend reading different sections
Whether visitors find the information they’re looking for
Technical details like browser type and screen size
General location information (country/city level only)

Analytics services we use:

Google Analytics 4 – Provides detailed insights into website usage
Microsoft Clarity – Helps us understand user behaviour patterns
Hotjar – Shows us how visitors move around our website

All analytics data is anonymised and cannot be used to identify individual visitors. We use this information solely to improve our website and the quality of information we provide about property finance.

Marketing Cookies for Relevant Content

Marketing cookies help us show you relevant information about our bridging finance services. They also allow us to measure the effectiveness of our advertising and improve how we communicate with potential clients.

How marketing cookies work:

They remember which pages you’ve visited on our website
They help us show relevant content based on your interests
They allow us to measure how many people contact us after visiting specific pages
They enable us to improve our advertising to reach people who might benefit from our services

Marketing services we use:

Google Ads – Helps us reach people searching for bridging finance
Facebook Pixel – Allows us to show relevant content on social media
LinkedIn Insight Tag – Enables professional networking and content targeting

You can opt out of marketing cookies at any time using our cookie preference centre or through your browser settings.

Managing Your Cookie Preferences

You have full control over which cookies you accept on our website. You can manage your preferences in several ways:

Using Our Cookie Preference Centre

When you first visit our website, you’ll see a cookie notice banner. You can:

Click “Accept All” to allow all cookies
Click “Reject All” to block non-essential cookies
Click “Manage Preferences” to choose specific cookie types

You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

Browser Cookie Settings

Most web browsers allow you to control cookies through their settings menus. You can:

Block all cookies from all websites
Block only third-party cookies
Delete cookies when you close your browser
Receive notifications when websites want to store cookies

Popular browser cookie settings:

Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Site permissions > Cookies and site data

Please note that blocking essential cookies may affect how our website functions, and you might not be able to use certain features like our contact forms.

Opting Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available from Google’s website. This will prevent Google Analytics from collecting information about your visits to all websites, not just ours.

Third-Party Cookies and Services

Some cookies on our website are set by third-party services that we use to improve your experience and understand how our website performs.

Google Services

We use several Google services that may set cookies:

Google Analytics – For website performance analysis
Google Ads – For advertising measurement and improvement
Google Fonts – For consistent text display across different devices
Google Maps – For displaying our office location on our contact page

Social Media Integration

Our website includes social media sharing buttons and feeds that may set cookies:

LinkedIn – For professional networking and content sharing
Facebook – For social media integration and advertising
Twitter – For social media sharing and communication

Professional Services

We use professional services that help us provide better customer service:

Microsoft Clarity – For understanding user experience
Hotjar – For website performance analysis
Trustpilot – For customer review management

Each third-party service has its own privacy policy explaining how they use cookies and personal data. We recommend reviewing their policies if you want to understand their practices in detail.

Data Processing and International Transfers

Some of our third-party services may process data outside the UK and European Economic Area (EEA). Where this happens, we ensure that appropriate safeguards are in place to protect your information, including:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions recognising equivalent data protection standards
Other lawful transfer mechanisms under UK GDPR

Legal Basis for Cookie Use

Under UK data protection law, we need a legal basis to use cookies that are not essential for website functionality.

Essential cookies – We use these based on our legitimate interest in operating our website effectively and securely.

Analytics cookies – We use these based on your consent, which you can withdraw at any time through our cookie preference centre.

Marketing cookies – We use these based on your consent, which you can withdraw at any time without affecting our ability to provide our bridging finance services.

Cookie Retention and Deletion

Different types of cookies are stored for different periods:

Session cookies – Deleted when you close your browser Persistent cookies – Stored for specific periods ranging from 30 days to 2 years Third-party cookies – Controlled by external services according to their own policies

We regularly review and delete unnecessary cookies to ensure we only store information that helps us provide better services.

Children’s Privacy

Our website is designed for business professionals and property investors. We do not knowingly collect information from children under 16 years of age. If you are under 16, please do not provide any personal information through our website or cookie interactions.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by:

Displaying a notice on our website
Sending an email to clients who have requested updates (where appropriate)

We encourage you to review this policy regularly to stay informed about how we use cookies.

Contact Us About Cookie Use

If you have questions about our cookie use or this policy, please contact us.

Data Protection Officer: If you have specific concerns about data protection or cookie use, please contact our Data Protection Officer.

Regulatory Authority: You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator, if you are concerned about how we handle cookies or personal data.

About Our Bridging Finance Services

We are specialist bridging finance brokers helping property investors, developers, and business owners across the UK. Our expertise covers residential and commercial bridging loans, development finance, and specialist property lending solutions.

For professional advice about bridging finance or commercial property loans, please contact our expert team for a confidential consultation.